Atelier Modus is led by Thierry Do,
with over three decades of global experience in human-centred design.

The studio names have evolved.
The practice has matured.
But since 2000, the commitment has remained the same — to pioneer a business of design that puts people first.

From industrial design to strategic transformation work across Singapore and Japan, we have sharpened through the organisations we serve.

We’ve helped ANA and Japan Airlines build human-centred design capability.
Partnered with NTUC FairPrice on new retail formats.
Worked with Mitsubishi Electric to redefine the role of design itself.

We are proud of our roots in human-centred design.
And of the leaders who trust us to shape what comes next.

Alongside Thierry is Hui Hsien —
a long-time collaborator and strategic partner in shaping research, systems, and transformation work.

We are deliberately small.

Not because we lack scale —
but because we value precision.

Around us is a trusted network of specialists — assembled thoughtfully for each brief.

No excess layers.
No generic teams.
Just the right minds,
for the right challenge.

Because meaningful transformation
is never mass-produced.

It is crafted.