Atelier Modus is led by Thierry Do,
with over three decades of global experience in human-centred design.
The names have evolved.
The practice has matured.
Since 2000, one thing has
not changed.
Design that puts people first.
From industrial design to strategic transformation, our practice has grown deeper with every organisation we serve.
We helped ANA and Japan Airlines build human-centred design capability.
We partnered with NTUC FairPrice on new retail formats.
We worked with the Integrated Design Centre at Mitsubishi Electric Japan to redefine the role of design itself.
We designed new food hall formats for Kopitiam that changed how Singaporeans think about eating out.
We partnered with Raffles Girls' School on the strategic design of
its future.
We are currently working with Certis and NETS on using human-centred design as a catalyst for culture change.
These are not short engagements.
Most of our projects span years.
Because transformation is not
a project. It is a commitment.
We are probably the only design practice in Singapore that has worked at this depth in both countries.
In Singapore, our work touches the daily lives of millions.
From the food they eat to the transport they take, the payments they make, and the schools that shape their children.
In Japan, we spent four years embedded inside some of the country's most respected organisations. ANA. Japan Airlines. Mitsubishi Electric. Tokyo Gas.
Not as visiting consultants.
As trusted partners in their transformation.
Two countries. Two cultures.
One approach.
Design that starts with people and ends with change.
The leaders who trust us do not come to us for reports.
They come because they want to
lead differently.
We are quiet on panels.
We are quiet on LinkedIn.
Not because we have nothing to say.
But because the work belongs to the organisations we serve.
Their transformation is not our story
to tell.
Beyond client work, we have spent decades building the field itself.
We have trained more than 3,000 people in human-centred design
across corporations, institutions, and government bodies in Singapore and Japan. And still counting.
We teach at NUS, SMU, and SUSS.
We helped establish Singapore's design thinking ecosystem from the inside.
We do not talk about this often.
But we believe design leadership means more than delivering projects.
It means raising the standard of the whole field.
Alongside Thierry is Hui Hsien,
a long-time collaborator and strategic partner in research, systems, and transformation work.
We also work with a trusted network of long-term collaborators
assembled for each project.
Never by default.
We are deliberately small.
Precision over scale.
The right minds for the right challenge.
No excess layers.
No generic teams.
No off-the-shelf solutions.
Because meaningful transformation
is never mass-produced.
It is designed.
